Relationscapes: MINI EPISODE: “How More Young Women Are Hitting the Alt-Right Pipeline,” with Jess Britvich

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Here's a frightening statistic: More young women age 18 to 29 voted for Donald Trump in 2024 than in 2016 or 2020. Why? Jess Britvich argues that TikTok and Instagram have been moving some young women rightward, without making it obvious. 

Trends like clean beauty, natural living, tradwife aesthetics, or even yoga and wellness communities might look harmless on the surface—but many of them are pipelines to right-wing politics. The former social worker and content creator Jess Britvich explains how social media pipelines—from “SkinnyTok” to "clean" beauty products—pull people into conspiracy thinking and reactionary movements, and how we can stem the tide by becoming more media literate. 

Full transcript available here at relationscapes.org. 

About the Guest

Jess Britvich is a content creator in Pittsburgh. Formerly a social worker, she turned her attention to online education in the wake of the global pandemic and the rise of MAGA influencers. Her Substack is substack.com/@jessbritvich. Follow her on TikTok and Instagram @jessbritvich. 

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